Loro piana

Inside Loro Piana Milan’s Open Doors Weekend On Now 

Inside Loro Piana Milan’s Open Doors Weekend On Now 

Photo: Courtesy Loro Piana
For those in Milan this weekend, Loro Piana is opening its artisanal doors to the public. Those curious to learn of the heritage house’s almost century-long history of savoir-faire will be welcomed amid a plush and light-filled setting on Via della Moscova. There, Loro Piana members of the team, all clad in “Walks,” made viral on social media by the house’s biggest fan, Gstaad Guy, will take guests through its history and artisanal process.
Photo: Courtesy Loro Piana
Gstaad Guy is not alone of course, Loro Piana is loved the world over for its extraordinary quality and comfort executed with expert precision from sourcing the softest and finest hairs from New Zealand and Mongolia to knitting the coziest sweaters—cue its newest Cocooning range—by hand. The Loro Piana family hail from the north of Italy and were originally international salesmen traveling the world with their precious textiles in trunks.
Photo: Courtesy Loro Piana
In 1924, Pietro Loro Piana established his namesake company, which would produce its own fabrics within two years’ time. In the Forties, the founder’s nephew took the helm, establishing only the finest threads and crafting revolutionary fabrics as core to the company’s business. As Loro Piana continued to evolve from father to son, in the Eighties, the company began producing its own clothing, and in 1998, it opened the doors to its flagship store.
Photo: Courtesy Loro Piana
Today, an LVMH brand, it is taking part in the group’s open door days, where artisans are on-hand to display their skills, which have made the company one that upholds excellence in craft in a manner that is not flashy nor attention calling. And yet, its clothes and fabrics hold the gaze for their sophisticated tailoring and above all, soft touch that beckon to be worn close to the skin, time and again. Les journées particulières de LVMH will see 57 maisons open their doors across 15 countries free to the public. Visit Loro Piano, Milan at 33 Via della Moscova.
Photo: Courtesy Loro Piana

The 35 Best Modest Looks from Milan Fashion Week Fall/Winter 2022

The 35 Best Modest Looks from Milan Fashion Week Fall/Winter 2022

Milan Fashion Week came back strong after two years in the deep due to the Covid-19 pandemic. Making bold choices, participating designers played with the fall and winter season colors of black, brown, white, beige, blue, and silver/grey, creating an almost dark/light academia aesthetic. Standing out were Roberto Cavalli’s striking leopard patterns with draping suit jackets and majestic cape dresses, while Dolce & Gabbana made statements with headscarves paired with demure silhouettes in monochrome palettes. Versace embraced a similar mood, but with form-fitting shapes, and Jil Sander took on a more formal approach and offered a modest suit in yellow and a grey dress paired with white leather gloves.
Below, check out the 35 best modest looks spotted on the runways of Milan Fashion Week.
Dolce & Gabbana. Photo: Courtesy of Fillippo Fior
Gucci. Photo: Courtesy of GoRunway
Roberto Cavalli. Photo: Courtesy of GoRunway
Versace. Photo: Courtesy of GoRunway
Max Mara. Photo: Courtesy of Alessandro Lucioni
Roberto Cavalli. Photo: Courtesy of GoRunway
Alberta Ferretti. Photo: Courtesy of GoRunway
Versace. Photo: Courtesy of GoRunway
Max Mara. Photo: Courtesy of Alessandro Lucioni
Roberto Cavalli. Photo: Courtesy of GoRunway
Prada. Photo: Courtesy of Alessandro Lucioni
Alberta Ferretti. Photo: Courtesy of GoRunway
Loro Piana. Photo: Courtesy of Loro Piana
Versace. Photo: Courtesy of GoRunway
Dolce & Gabbana. Photo: Courtesy of Fillipo Fior
Moschino. Photo: Courtesy of Alessandro Lucioni
Emporio Armani. Photo: Courtesy of Alessandro Lucioni
Max Mara. Photo: Courtesy of Alessandro Lucioni
Dolce & Gabbana. Photo: Courtesy of Fillippo Fior
Fendi. Photo: Courtesy of GoRunway
Giorgio Armani. Photo: Courtesy of Fillippo Fior
Bottega Veneta. Photo: Courtesy of Alessandro Lucioni
Versace. Photo: Courtesy of GoRunway
Fendi. Photo: Courtesy of GoRunway
Etro. Photo: Courtesy of GoRunway
Versace. Photo: Courtesy of GoRunway
Jil Sander. Photo: Courtesy of Alessandro Lucioni
Gucci. Photo: Courtesy of GoRunway
Prada. Photo: Courtesy of Alessandro Lucioni
Jil Sander. Photo: Courtesy of Alessandro Lucioni
Versace. Photo: Courtesy of GoRunway
Gucci. Photo: Courtesy of GoRunway
Bottega. Photo: Courtesy of Alessandro Lucioni
Emporio Armani. Photo: Courtesy of Alessandro Lucioni
Giorgio Armani. Photo: Courtesy of Fillippo Fior
Read Next: The 27 Best Modest Looks from London Fashion Week Fall 2022 Ready-to-Wear

Natalia Vodianova Fronts Loro Piana’s Latest Launch: the Sesia Bag

Natalia Vodianova Fronts Loro Piana’s Latest Launch: the Sesia Bag

Behind-the-scenes of the Sesia campaign shoot, fronted by Natalia Vodianova Photo: Courtesy of Loro Piana
Loro Piana, the luxury Italian fashion label known for its superior fabrics (think extra fine wool, the softest cashmeres), and first-class craftsmanship, has expanded its portfolio over recent years to focus on the growth of its leather goods category. For longtime fans of the brand, rest assured that their signature of timeless design remains intact: novelty trend-led accessories these are not.
The new Sesia bag comes in a palette of powdery hues Photo: Courtesy of Loro Piana
Take for example the new Sesia bag, a beautifully curved top handle with smooth contours inspired by the silhouettes of natural objects and organic forms. Available in satin and grain matte finishes, the collection comes in a palette of powdery hues including rose, white, buttercup yellow and eucalyptus – a wardrobe staple for the quiet and confident…and the environmentally-conscious. The leather used has been certified by the Leather Working Group, a non-profit organization that works to reduce the environmental impact of the leather industry.
A self-described “unconditional fan” of the brand, supermodel and philanthropist Natalia Vodianova (who fronts the house’s spring campaign), has found inspiration in Loro Piana’s minimal-yet-luxe approach, styling their tailored coats and knits oversized and loose. But their latest launch has become a new favorite.
Photo: Courtesy of Loro Piana
“I particularly love the Sesia bag. The colors are beautiful, the shapes are simple and the style is effortless,” Vodianova says. Plus, it’s spacious enough for her to use everyday. “I need a bag big enough to put my diary in…I’m not one of those women who collects bags – I absolutely need to be able to slip all of my essentials inside.”
Photo: Courtesy of Loro Piana
As the fashion industry continues to reevaluate its environmental footprint, in addition to its seasonal calendar, it’s reassuring to know there are heritage brands like Loro Piana who remain consistent – a reliable provider of high quality, timeless design – when so much of everything else is in flux.
Read Next: A Day in the Life of Model Malika Louback, the New Face of Loro Piana

10 White Sneakers to Up Your Shoe Game with Ease This Summer

10 White Sneakers to Up Your Shoe Game with Ease This Summer

If there’s one thing that has never gone out of style, it’s white sneakers. From Adidas Stan Smith to Golden Goose, and with a little help from our favorite celebs such as Kendall Jenner, Gigi Hadid and Hailey Baldwin, white sneakers are a must have for Spring Summer 2021.
From the classics at Loro Piana, to the chunky “dad” sneakers at Roger Vivier, something floral at Valentino, or futuristic, (we’re looking at you Balenciaga) your sneakers should be fabulous enough to speak for themselves.
Scroll down for our gallery below:
Read Next: Will Balenciaga’s Track Sneakers Be The Next to Reach Cult Status?

A Day in the Life of Model Malika Louback, the New Face of Loro Piana

A Day in the Life of Model Malika Louback, the New Face of Loro Piana

Malika Louback. Photo: Courtesy of Loro Piana.
With a portfolio studded with international Vogue covers, Malika Louback is just getting started. The engineer turned model combines the two professions with flair, having started her full-time modeling career after graduating in materials science engineering. Born in Djibouti, the 26-year-old moved to France seven years ago and currently calls Paris home. This leitmotiv is mirrored in her look – a mix of tailor-made fashion with Djiboutian influences and Parisian boyish chic.
Louback has been announced as the new face of Italian luxury label Loro Piana. We caught up with the model to find out what a day in her life looks like, her first fashion memory, and her ultimate style advice.
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What is your connection to fashion? When did you start to work in this industry?
I have been working in the fashion industry since September 2019. It was love at first sight. This world resonates with me and I am completely charmed and captivated by it. I feel like it’s mutual as I get lots of positive vibes back.
How do you reconcile your work as an engineer with that as a model?
I always wanted to work and evolve in industries that are distinctly different. My engineering experience helps me to be more attentive to detail in my job as a model. I juggle different projects and I am constantly discussing ideas with my father, who is an engineer too. This double role inspires me to no end.
What does a typical day in the life of Malika look like?
Wake up – coffee – a moment of gratitude – reading the news – morning calls with my sisters – work – sport – dinner – film.
What are you the proudest of?
Of the woman that I am becoming, and of my successes.
As for fashion, what is your first memory?
This takes me back to when I was seven or eight years old, in my parents’ bedroom, to be precise. I loved to watch my mother get ready to go to work, to a wedding, or to other events like boat rides with my father. I would watch her choose her outfits, accessorize them, do her hair, and finish with a touch of perfume. It was such a ritual that fascinated me.
How would you define your style?
It’s a mix between my grandmother’s wardrobe and urban inspirations. When I was growing up I developed a boyish style, but I was always drawn to and fascinated by the retro cuts of the outfits worn by the women in Djibouti, where I am from.
Photo: Courtesy of Loro Piana.
According to you, what are the essential pieces a woman should always have in her wardrobe?
My essential and timeless wardrobe pieces are:
1. Straight cut wide-leg pants in brown or black, which enhance the natural shape of the legs. They’re very feminine.
2. A black oversized coat – a classic which brings comfort and a touch of delicacy.
3. Silk pajamas to get ready for a night just as important as a day.
4. A black roll neck which is, for me, the ultimate feminine and sensual piece.
5. A black belt to enhance the silhouette or bring a finishing touch to an outfit.
6. Finally, lots of scarves, either classic or printed, to frame the face.
What is your ultimate fashion advice?
Stay true to your heart. Being yourself is the best way. Look to your childhood and whatever you are truly drawn to and you will find your style.
What does it mean to have style, for you?
Knowing your body and accepting it as it is.
In your opinion, who is the Loro Piana woman and in which ways do you see yourself in her?
For me, the Loro Piana woman combines softness with authenticity in a very subtle manner. I completely see myself in her because her personality matches mine. She has a softness and a sensitivity which naturally leads to charisma.
What are your essential basics?
White sneakers, navy blue pants, and a sweatshirt. These are simple and comfortable pieces that you are sure to have a great day in.
What is your relationship to bags?
A bag is the final touch of any outfit. Whether it’s worn over the shoulder, across the body, or held in the hand, it naturally follows the movement of the body. Depending on the model, it can hold quite a large amount of your personal belongings. This is why I prefer rigid models like the new bag by Loro Piana, the Sesia.
Photo: Courtesy of Loro Piana.
Who are your style icons?
I don’t really have any. I learned to love fashion by working in this industry. When I was younger, I was a passionate student who wanted to be an engineer. Little by little, I discovered the 1990s supermodels and I loved their energy. Two of my favorites are Iman and Farida Khelfa.
Your bedtime reading?
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz, a guide to daily life which resonated with me from the first time I read it. I totally adhere to the philosophy. It’s all about being conscious and getting the most out of our being and blessings.
Your culinary specialty?
Tiramisu.
A song you listen to on repeat?
“Ojuelegba” by Wizkid.
Which project are you working on at the moment?
I’m currently working on a project that I would love to develop in Djibouti. It’s linked to my studies in engineering and it also pushes me to explore new fields at the same time. I would love to talk more about it, but I am the kind of person who prefers to let a project speak for itself once it’s finished.
Take a look at Loro Piana’s new Sesia handbag here.
Read Next: Why Loro Piana’s New Online Store Dedicated for Saudi Arabia is So Special

Why Loro Piana’s New Online Store Dedicated for Saudi Arabia is So Special

Why Loro Piana’s New Online Store Dedicated for Saudi Arabia is So Special

Loro Piana has launched an online store exclusive for its Saudi shoppers

Italian luxury brand Loro Piana is expanding in the Middle East with the launch of a new ecommerce store in Saudi Arabia.
Launched in November, the new Loro Piana platform offers Saudi customers access to its popular collections online, along with a selection of novelties designed and sold exclusively in the Kingdom.
Loro Piana FW20

The exclusive pieces include the women’s reversible Harvey coat, crafted from soft shearling glacé, and the Extra Pocket L14 pouch, a versatile lizard leather pouch with a wide opening and detachable shoulder strap. It’s worth noting that the exclusive items are only available online for a limited period, so check out the shop quickly.
The Loro Piana Harvey coat and the Extra Pocket L14 pouch are available exclusively online for a limited period

The new platform for Saudi Arabia allows Loro Piana customers to shop the brand’s ready-to-wear pieces for both men and women, accessories, and leather goods from the comfort of their own homes, with items delivered within the Kingdom with no extra shipping fees.
Loro Piana FW20

Originally from Trivero, in Piedmont, Northern Italy, the Loro Piana family became wool fabric merchants in the early 19th century. They later moved to Valsesia, and Pietro Loro Piana founded the company on April 4, 1924. Acquired by LVMH in 2013, the house continues to be known for its high-quality craftsmanship and items crafted in the most finest and rarest natural fibres such as cashmere, baby cashmere and precious vicuña. The launch of the online store in Saudi Arabia fortifies the brand’s continued success and pays homage to the region, further exemplifying its commitment towards local clientele. Learn more about the online store here.

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