Tiffany & Co. is on a hot streak. Since being acquired by LVMH in January of this year, the New York luxury jeweler has repeatedly made news: celebrity partnerships and faces, a new collection with a limited edition artist collaboration component, neighborhood pop-up shops, and now a blockbuster partnership with Supreme. The six-piece collaboration draws on the iconic Return to Tiffany collection, adjusting the tags with a quippy “Return to Supreme” line. There are pearls—a truly androgynous trend piece—as well as sterling silver keychains, a star bracelet, and heart tag earrings.
Supreme teased the collaboration over the weekend on their social media, showing the freshwater cultured pearl necklace with silver tag worn with a simple white t-shirt—no text to explain. Come Monday morning, both brands had confirmed the November 11 release.
The collaboration, which starts at $54 and caps at $1250, is an introductory price point for the luxury jeweler and hits a demographic that may be enticed by Beyoncé in the Tiffany Yellow Diamond, Jay-Z in a Schlumberger brooch, or Hailey Bieber in yellow gold and diamond pieces, but unable to buy the higher-priced items. It also speaks to Alexandre Arnault’s involvement in the brand. Arnault, son of LVMH’s chairman Bernard Arnault and current VP of product and communications at Tiffany & Co., is the former CEO of Rimowa and has collaborated with Supreme to much success in his past role.