Irina Shayk

Photo: Getty
When the logomania trend hit its peak back in 2016, it felt as if everyone was obsessed with covering themselves in designer brand names from head to toe and making sure people knew it. Remember Louis Vuitton’s spring 2016 show, when the signature LV logo pattern used for its bags made their way onto leather coats too? But this season, the label-loving aesthetic is heading in a surprisingly more discreet direction. Yes, logomania can actually be subtle: Celebrities have been sporting abstract or itty-bitty logos that are barely discernible to the eye.
The new iteration of the trend makes sense: While logomania has certainly died down since 2016, it hasn’t entirely left the fashion consciousness. The Fendi by Versace pre-fall 2022 show, for one, showcased pieces which had the two Italian fashion house’s logos morphed into one on coats, bags, and everything in between. But as a whole, fashion has been embracing a quieter sensibility, with labels such as The Row, Khaite, and Bottega Veneta putting forward minimal clothes that exude a stealthy elegance. As a result, designer brands are now taking a more pared-back or abstract approach to their signature logo work, too.
Zendaya. Photo: Getty
For Valentino’s spring 2023 show, for instance, the Italian label debuted its Toile Iconographe monogram, which features several “V”s in an artful formation; Zendaya wore the monogram via a coat, skirt, and tights to the brand’s show in Paris last month. Burberry’s spring collection also had the house’s horse logo applied all over onto sheer hosiery, adding a subtle flair to simple looks. Dua Lipa recently wore sheer opera gloves from the collection on her Instagram, and you could barely tell what brand they are.
But it’s not just subtle, all-over prints taking over this season. Miniature logos have also been making an appearance on tank tops, making you squint to see them. Kylie Jenner wore a branded Loewe tank to the show in Paris last month, while actor Sheila Atim wore Prada’s tiny plaque version to its spring Milan presentation. The 2022 version of logomania, then, is clearly all about rocking designer pieces in a much more if-you-know-you-know way—though that spirit of showing off is still alive and well.

Below, more subtle logomania looks that have ruled this season.
Kim Kardashian. Photo: Getty
Irina Shayk. Photo: Getty
Rihanna. Photo: Getty
Dua Lipa. Photo: Getty
Jessica Chastain. Photo: Getty
Sheila Atim. Photo: Getty
Kylie Jenner. Photo: Getty
Originally published in Vogue.com

Alessandra Ambrosio. Photo: Amina Zaher
Last night, Saudi Arabia hosted the opening of its very first film festival, and as one would imagine, the evening was an unforgettable one, bringing together not just talent from the Middle East, but from all over the world. On the star-studded guest list were the likes of jury member Hend Sabri and iconic actors Yousra and Lebleba, along with Ahd Kamel, Mila Al Zahrani, Karen Wazen, Tara Emad, Rawkan Binbella, Cynthia Samuel, Mahira Abdelaziz, Razane Jammal, Saba Mubarak, and Rym Saidi. And joining them for the historic celebration were international names including Hilary Swank and Michele Morrone. The evening also gave a special honor to Egyptian actor Laila Elwi, French actor, singer, model and producer Catherine Deneuve, and Saudi filmmaker Haifaa Al Mansour.
Among the many names on the red carpet last night, the Red Sea International Film Festival was also attended by a league of supers—aka, some of the world’s most loved supermodels. Take a closer look at all the runway personalities who flew over to Jeddah to celebrate Arab talent and the many contributions of Arab cinema.

Shanina Shaik
Shanina Shaik. Photo: Amina Zaher
“Being part Saudi Arabian myself, [the Red Sea International Film Festival] is very special for me, and it’s a very special trip. It’s very exciting to see history being made today,” a glowing Shanina Shaik revealed on the red carpet in Jeddah last night. For her evening out in the kingdom, the 30-year-old opted for a sparkling black Mônot gown with sheer draping. The look was completed with a sleek updo.
Alessandra Ambrosio
Alessandra Ambrosio. Photo: Amina Zaher
Draped in an elegant Zuhair Murad gown complete with mid-waist cut-outs and embellished detailing, Alessandra Ambrosio was a vision in white at the Red Sea International Film Festival. Having traveled to the Kingdom in the past, the Brazilian model revealed to Vogue Arabia that she was thrilled to be back in the region, especially for such a momentous occasion.
Candice Swanepoel
Candice Swanepoel. Photo: Instagram.com
For Victoria’s Secret Angel Candice Swanepoel, one of the highlights of the Red Sea International Film Festival was the premiere of the musical Cyrano, starring Peter Dinklage and Haley Bennett. The South African model and philanthropist walked the red carpet in Jeddah in a less-is-more ivory gown, which came with a dramatically long trail. Her custom-made pick was also a Mônot creation.
Irina Shayk
Irina Shayk. Photo: Amina Zaher
Russian beauty Irina Shayk seemed to go the minimalistic route for her appearance at Jeddah’s debut film festival, posing for the cameras on the red carpet in an ebony gown with a boat neck and full sleeves. The surprise elements of her look were the gown’s plunging back, and Shayk’s beauty look, which stood out for her crimson lip color.
Sara Sampaio
Sara Sampaio. Photo: Instagram.com/sarasampaio
Bursting with energy on the red carpet, Portuguese model Sara Sampaio attended the festival in another Zuhair Murad ensemble. Her pick: an intricately beaded charcoal grey halter gown, which was complemented with a collection of glimmering diamond rings. Sampaio spent her evening cheering on friend Mohammed Al Turki, the Chairman of Red Sea International Film Festival. “I’m just really proud of him!” she told Vogue Arabia on the red carpet with a grin.
Read Next: From Hendi Sabri to Irina Shayk, What Your Favorite Celebrities Wore to the Red Sea International Film Festival

Photo: Getty
Princess Diana almost never wore the dress now considered the progenitor of “revenge dressing”. Made for her by the Greek designer Christina Stambolian, it had been sitting in her wardrobe for three years, with Diana worrying that it was too daring.
Her decision to wear it to the Serpentine Gallery’s summer party, in June 1994, had been a last-minute one. She had reportedly been due to wear something by Valentino, but changed her mind: it was the night that a controversial television programme aired, detailing Prince Charles’s adulterous relationship with Camilla Parker-Bowles, now the Duchess of Cornwall. “She wanted to look a million dollars,” said her former stylist and the late Vogue editor, Anna Harvey, “and she did”.
The decision ensured Diana was front-page news. “The Thrilla He Left To Woo Camilla,” raved The Sun, above a photograph of Diana striding from her car wearing the figure-hugging style, a choker of pearls at her neck, her hair immaculate, her smile wide. The moment has now become “a mood”, as the internet would call it.
The “revenge dress” is due to feature in the fifth series of The Crown, worn by Elizabeth Debicki, who is taking over from Emma Corrin to play Diana in the next season. The actor was snapped recreating one of Diana’s most famous moments, emerging from her chauffeur-driven car wearing a black off-the-shoulder dress and strands of pearls with a central sapphire gem round her neck.

Here, a round-up of the best revenge dressing moments through the years.

Photo: Getty
Bella Hadid, 2017

Forget the theme (“Rei Kawakubo/Comme des Garçons: Art of the In-Between” – admittedly not the easiest). For Bella Hadid, the Met Gala 2017 was an opportunity to show off her exceptionally toned body in front of her ex-boyfriend The Weeknd, who was in attendance with his new girlfriend Selena Gomez, thanks to a lace beaded body stocking.

Photo: Getty
Katie Holmes, 2019

Fresh from a break-up with long-term beau Jamie Foxx, it didn’t take long for Katie Holmes to reinvent herself as a cashmere bra influencer courtesy of a barley-coloured Khaite bra and cardigan set.
Photo: Getty
Jennifer Aniston, 2005

Attending the premiere of the film Derailed, in New York, Aniston looked quite the opposite, in a figure-hugging, beaded Chanel dress that showed she would not be embroiled in gossip about the break-down of her marriage to Brad Pitt.
Photo: Getty
Jennifer Lopez, 2004

Having broken off her engagement to Ben Affleck, Jennifer Lopez hit the Golden Globes red carpet in Grecian-style Michael Kors, looking the very definition of “glowing”.
Photo: Getty
Princess Diana, 1994

As her former husband Prince Charles admitted to adultery in a documentary aired on national television, Diana stepped out at the Serpentine in a Christina Stambolian off-the-shoulder dress, ensuring the glamour quotient was at a maximum.
Photo: Getty
Elizabeth Hurley, 2000

Elizabeth Hurley went all-out for an anniversary party for Valentino Garavani. The plunging neckline and sultry silhouette of her oyster-hued gown drew a clear line under her relationship with Hugh Grant, with whom she had recently split in the wake of a cheating scandal.
Photo: Getty
Ariana Grande, 2018

Having broken off her engagement to Pete Davidson after a rollercoaster romance, Ariana Grande not only released a Burn Book of a hit single, “Thank U, Next”, but looked radiant in the process.
Photo: Getty
Irina Shayk, 2019

Who better to turn to than Donatella Versace for a revenge look that truly sizzles? Irina Shayk headed to Milan following a break-up with the father of her child, Bradley Cooper, walking the Versace catwalk in a chainmail mini dress, then trotting all over town in a safety-pinned mini skirt.
Photo: Getty
Kristen Stewart, 2013

Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine have joined DREST as avatars you can style. Photo: DREST

If you love fashion and computer games, or are a budding stylist who dreams of dressing an A-list star, then you’re in luck. Until December 9, DREST is giving its players the opportunity to cast and style supermodels in a series of photoshoot challenges.
Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine have joined DREST, an interactive luxury styling game, to feature as hyper-realistic avatars allowing players to dress their favorite models in a series of outfits.
Style your favorite model through the game, than shop the look. Photo: DREST

The models can be cast through a Booking Fee that grants players a set number of uses, after which the talent will need to be re-booked. Once models are booked the player can style them in a number of outfits, with more than 200 leading brands to choose from including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Thom Browne, Burberry, Stella McCartney and Fenty. Playing stylist, players can also style their model’s hair with nine different styles to choose from, each designed by leading celebrity hairstylist Sam McKnight.
An example of a photoshoot challenge. Photo: DREST

Taking the experience up another echelon – blending virtual with reality – once the look is complete, players can not only share their creation but can also shop the pieces, thanks to a partnership with Farfetch.
On being chosen to have her own avatar, model Imaan Hamman tells Vogue Arabia, “I remember being very excited when I got asked to be part of DREST. When I was a little girl I always had a thing for playing dress up with avatars, it’s so my era! Fashion for me has always been an outlet where I could be myself in many ways and be bold, so having my own real life avatar is a dream come true. It was such a cool experience, so different from a normal day to day shoot. It went by so fast. I had to stand in the middle of the room and I was surrounded by a 1000 mini cameras/lenses in a circle that took a photo of every single part of the body. How cool?”
Photo: DREST

The models admits playing with the latest fashion items appeals to her, saying “I would definitely have lots of fun with just exploring and experimenting. I would love to dress up in three different kinds of styles: classy, street and sexy.”
While shopping in the virtual world and online is fun, the former Vogue Arabia cover star admits, when it comes to buying clothes she still prefers IRL. “It’s so important for me to be able to try the clothes on before buying – to feel the fabrics and feel confident,” she says. “I love to shop when I am in Paris, I feel like there are always better collections there than in other cities. I love Galeries Lafayette and Le Marais area is where you can always find me – I have a huge love for vintage and I always find the best pieces there.”
Players can do group or individual shoots. Photo: DREST

Behind the collaboration between the models and DREST is a philanthropic endeavor. “We have made a pledge to match 50% of revenue earned by the supermodels in-game and donate this to their respective causes through charitable donations,” explains Lucy Yeomans, Creator, Founder & Co-CEO, DREST.  For Hamman, her cause is She’s The First, “a non-profit that fights for a world where every girl chooses her own future. We work with local organizations to make sure all girls are educated.”
Read Next: This is How Model Imaan Hammam Celebrated Her 24th Birthday