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Gigi Hadid Announces the Launch Date of Her Clothing Brand, Guest in Residence

Gigi Hadid Announces the Launch Date of Her Clothing Brand, Guest in Residence

Photo: Instagram.com/gigihadid
Part-Palestinian model Gigi Hadid has revealed the official launch date of her clothing brand on social media, just a month after announcing the name of the line, Guest in Residence.

“ONE WEEK AWAY — my first-ever brand,” Hadid wrote on Instagram. “As a founder, creative director, and lover of all-things-cozy, I’m so happy to finally share that GUEST IN RESIDENCE officially launches September 7, 2022”. The new collection will include knitwear made of 100% cashmere according to the label, which will feature relaxed tops and bottom sets. Sneak peeks shared by Hadid so far show fabric swatches, mood boards, and a unique color palette that speaks to the model’s personal style which includes shades of bright orange, blue, pastels, and black. Hadid also shared the newly launched Instagram account for Guest in Residence, the bio for which reads, “Knitters. 100% cashmere. Envisioned by creative director @gigihadid.” Posted on the account alongside the brand’s logo are two new black and white portraits of Hadid, presumably wearing pieces—a co-ord set and a sweater and cardigan—from Guest in Residence.

Hadid had first hinted at the launch of the brand in a Vogue interview earlier this year. “Working on my clothing line has been incredible because it’s a different setting, where I get to be involved in team-building and designs,” she had said. “I’m just trying to be creative all the time, and keep coming up with ways that I can put that into the world in a way that touches people.” In addition to this new endeavor, Hadid will also be co-hosting Netflix’s Next in Fashion along with British TV personality Tan France. “I’m so excited about both,” Hadid had added. “We’re working with the production team right now, finalizing guest judges and episodes with the hope that the audience feels how much fun and love we’re putting into everything.”
Although this is her debut apparel collection, this is not the first time the mother-of-one has ventured into designing. Hadid formerly collaborated with Tommy Hilfiger on four collections. She also teamed up with Vogue Eyewear in 2017 on a capsule collection that was a big hit.
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You’ll Soon Be Able To Dress Your Instagram Avatar in Prada, Balenciaga and Thom Browne Thanks to This Major Metaverse Launch

You’ll Soon Be Able To Dress Your Instagram Avatar in Prada, Balenciaga and Thom Browne Thanks to This Major Metaverse Launch

Photo: Courtesy of Glamourmagazine.co.uk
With the rise of the metaverse showing no sign of slowing down, it’s no surprise that the fashion world — which is always looking for the next big thing to drive creativity — is one of the industries at the forefront of innovation. After all, if we’re all going to be exploring a virtual new world then we’re going to need some pretty major new looks, right?
It doesn’t get much more major than fashion powerhouses Prada, Balenciaga and Thom Browne, who have all just been revealed as the three brands set to launch purchasable clothing for our Meta Avatars to be used across Instagram, Facebook and Messenger.
That’s right, your real self may still be yet to move such items from your wishlist to your basket, but that cute little virtual you is about to be decked out in designer looks from head-to-toe.
Introducing the concept to the masses, Eva Chen, Director of Fashion Partnerships at Instagram, joined Meta founder Mark Zuckerberg on an Instagram Live over the weekend to unveil a series of potential high-fashion looks for the tech mogul’s own avatar and find out his verdict.

“There is a certain irony and humor which I appreciate in you asking me for my views on fashion,” said the founder. “But I am grateful and proud that these iconic brands are joining us to kick off fashion in the metaverse.”

Of course, those with their finger on the pulse may have seen this coming. Mere moments after ‘Facebook’ rebranded and changed its name to ‘Meta’ last October, the official brand account Tweeted Balenciaga, asking: “Hey @Balenciaga, what’s the dress code in the metaverse?”.
“When Meta tweeted, we were instantly into it. Web3 and Meta are bringing unprecedented opportunities for Balenciaga, our audience and our products, opening up new territories for luxury” said Cédric Charbit, CEO at Balenciaga, of the news.
“We want to create a marketplace so creators, over time, can design clothing and sell it,” said Zuckerberg. “A lot of the dream is to make it accessible to anyone. If you want to design fashion today, you need the physical materials and equipment, but in the future, anyone with a computer and an imagination will be able to come up with ideas for this.”
“It does take a certain confidence to wear shoulders-to-toes Prada,” Zuckerberg admitted, “I think in the metaverse I may just have that confidence.”
Balenciaga, Prada and Thom Browne are among the first brands to sign on to sell digital fashion in the new Meta-created avatar store where, according to Vogue Business items will range from $2.99 to $8.99 to start.
Meta’s avatar shop is expected to launch soon and will include everything from free-to-use creator-designed items to purchasable looks from global fashion brands.
Originally published in Glamourmagazine.co.uk
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