Part-Palestinian model Gigi Hadid has revealed the official launch date of her clothing brand on social media, just a month after announcing the name of the line, Guest in Residence.
“ONE WEEK AWAY — my first-ever brand,” Hadid wrote on Instagram. “As a founder, creative director, and lover of all-things-cozy, I’m so happy to finally share that GUEST IN RESIDENCE officially launches September 7, 2022”. The new collection will include knitwear made of 100% cashmere according to the label, which will feature relaxed tops and bottom sets. Sneak peeks shared by Hadid so far show fabric swatches, mood boards, and a unique color palette that speaks to the model’s personal style which includes shades of bright orange, blue, pastels, and black. Hadid also shared the newly launched Instagram account for Guest in Residence, the bio for which reads, “Knitters. 100% cashmere. Envisioned by creative director @gigihadid.” Posted on the account alongside the brand’s logo are two new black and white portraits of Hadid, presumably wearing pieces—a co-ord set and a sweater and cardigan—from Guest in Residence.
Hadid had first hinted at the launch of the brand in a Vogue interview earlier this year. “Working on my clothing line has been incredible because it’s a different setting, where I get to be involved in team-building and designs,” she had said. “I’m just trying to be creative all the time, and keep coming up with ways that I can put that into the world in a way that touches people.” In addition to this new endeavor, Hadid will also be co-hosting Netflix’s Next in Fashion along with British TV personality Tan France. “I’m so excited about both,” Hadid had added. “We’re working with the production team right now, finalizing guest judges and episodes with the hope that the audience feels how much fun and love we’re putting into everything.”
Although this is her debut apparel collection, this is not the first time the mother-of-one has ventured into designing. Hadid formerly collaborated with Tommy Hilfiger on four collections. She also teamed up with Vogue Eyewear in 2017 on a capsule collection that was a big hit.
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