Vogue Arabia, May 2022. Photo: Courtesy Zyne“Since we were kids, this place has been special to our hearts. This is where we used to go with our grandparents, who would take us to the famous buffet. At the time, we felt privileged to be able to visit and explore Mamounia,” starts Laura Pujol and Zineb Britel, friends since 12 and co-founders of the Fashion Trust Arabia award-winning shoe brand Zyne, which is handmade in Morocco. “It is a place that made us realize the value of excellence, Moroccan craftsmanship, and savoir faire. We found everything there to be special, from the smells to every detail around.” Launched in 2016, Zyne offers an exclusive collection with the iconic hotel located in the heart of Marrakech for women and, for the first time, men. “For us, Mamounia can be described as an old lady that never ages. Her elegance reflected in her traditional essence, while balanced with modernity and exuding timelessness.”
As the world slowly starts to open up and home once again becomes a refuge after a busy day at work (rather than the backdrop to such busyness), it’s time to consider footwear again – shoes for those lucky enough to actually be going places. Cue the flatform: versatile, modish, comfortable and just a little bit quirky.
A 90s staple (and Spice Girls’ favorite) was once again all over the SS21 runways, from Milan to New York, reincarnated with a touch of elegance in wood (Ulla Johnson) and animal print (Erdem). You see, the flatform is a carefree and laidback version of a platform heel, without the high maintenance disco pretence.
So, if you want to stride through the remainder of the summer in a shoe that is, above all else, raucous fun, consider the flatform with its dress-up-dress-down potential. Brunch at the beach? Try the classic white platform flip-flops by Jacquemus. Sunset drinks? Pair Amina Muaddi’s chic ankle-wrap flatforms with a maxi skirt (thigh-high slit optional). Or perhaps comfort is key for a day of shopping? Rick Owens provides the perfect quilted pair for a mall trawl.
We’ve rounded up 18 of our favorite flatform styles – leave all misgivings at the front door…
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Louis Vuitton Cruise 2022. Photo: Courtesy
Fantasizing over a beautiful utopia away from your wilting home office? Louis Vuitton has got your back! For Cruise 2022, Nicolas Ghesquière presented a collection of “proud, positive looks” within the serene surroundings of Axe Majeur, a vast architectural masterpiece constructed by the Israeli sculptor Dani Karavan near Paris. The edit of mini dresses splashed with deconstructed landscapes and time-traveling tailoring was intended to look like “the picture of harmony in an environment that is so close and yet so far away”, according to the brand. No matter: “One needs nothing more than the most beautiful of passports: creation,” continues Louis Vuitton. “As ever, it is unlimited and free.”
Equally inspiring? The accessories, which Ghesquière told Vogue were optimistic, joyful and a look towards to our long-awaited freedom. This season, the Petite Malle, Dauphine and Coussin bags come in sunny hues with bumper chain straps that are instant conversation starters. The shoes tell a different story; all sharp angles and color-block boots that bring edge to summer dresses – particularly the glittering cocktail dress, which is begging for sundowners and Insta shoots.
Below, browse the below jubilant Louis Vuitton Cruise 2022 details and give yourself license to dream… even if it’s only of a new handbag.
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Originally published on Vogue.co.uk
Courtesy of Nike
For those trips to the shops and walks around the park, there’s a new trainer in town and it’s here to spice things up a bit. Nike’s new GO FlyEase (£ 104.95, available from 15 February) is a “hands-free” trainer that means you no longer have to worry about tying up your shoelaces – rather, just slip on and go.
Courtesy of Nike
Aimed at anyone who lives an on-the-go lifestyle, the Go FlyEase also makes life a lot easier for everyone from expectant mothers in the late stages of pregnancy to those with disabilities: “For some, these shoes are simply easier to put on,” says Kathy Gomez, Nike vice president’s of NXT footwear. “But for others, they are the reason it’s possible.” David Wagner, a wheelchair tennis athlete, will be wearing the trainers to compete in the Australian Open later this month.
To create a shoe that genuinely doesn’t need to be pulled on or off (all you have to do is slip your foot in, and exit the shoe by using the opposite foot against the heel) Nike created a bi-stable hinge that “keeps the shoe securely open upon entry and exit and closed when in use”, explains Gomez. The beauty of it is that it works with human intuition, making getting your shoe on and off, using just your feet, a breeze.
Courtesy of Nike
Starting as little more than a Nike “internal competition” to find a completely hands-free shoe, the new trainer has been five years in the making, and its birth has uncovered technology that might well be used for high-performance trainers in future: “The initial winning prototype [of the competition] was a modified Nike Roshe [trainer] split down the middle, but it sparked a larger idea that a dedicated team of people has been working to refine ever since. Ultimately, this patent-pending shoe reinvents how you put on and take off your shoes, which is no small feat,” says Gomez.
As you might expect from a Nike trainer, they’re ultra comfortable too. With a “diving board” design, the footbed is cushiony soft and envelopes your foot when you slide into it. “We engineered pattern and materials to maintain a continuous footbed for comfort,” explains Gomez. “Our team were obsessed with comfort and convenience.”
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Originally published on Vogue.co.uk
Tina Kunakey. Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi
If there were a Fashion Olympics, A$AP Rocky and Amina Muaddi would have to battle it out for the gold medal in personal style. The two creatives are so full throttle in their daily outfits, sharing them on their Instagram feeds and on red carpets, that following along provides a thrill akin to that of a full fashion show. The good news is that rather than dueling, the pair are collaborating on a new collection of AWGE x Amina Muaddi shoes. The collaboration releases this week through a selection of global retailers like Net-a-Porter, Browns, Just One Eye, and On Pedder, and is sure to fly just as quickly as the shoes in Muaddi’s permanent collection.
So the million-dollar question: How will they wear them? Muaddi offers some ideas: “The gladiator is something that you could wear with something short: a skirt or a dress. The shoe with the butterfly, you can wear it with anything from jeans to a gown because it’s very versatile. It’s very elegant, but it can be dressed down or dressed up in so many ways.”
Rainbow gladiator lace-ups by AWGE x Amina Muaddi. Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi
The collaboration is Muaddi’s first for her own brand, though she has also designed a range for Rihanna’s Fenty collection. “For me, it was important that the first collaboration I do is one that is special and close to my heart,” she says. “I wanted to do it with someone who shares my values and my perspective on creativity and design. Rocky doesn’t compromise himself in his work or whatever he does; he’s a perfectionist the same way I am.”
The butterfly motif is a reference to A$AP Yams and is often included in AWGE creations. Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi
Those that have followed Rocky’s career will know this to be intrinsically true. Within the fashion world, he is one of the few musicians granted true insider status. When he’s front row at JW Anderson or Raf Simons — both brands have brought him on for collaborations — his take on the collection is as sought after critics’ reviews, and his personal wardrobe is the fodder of high-level fashion critique and endless Reddit threads. AWGE, his creative agency, has also opened up the world of fashion for a new generation of fans. Perhaps his secret is the same one many other designers have held true to: Don’t over-explain. “We don’t really talk about [AWGE]; it has a mystique. That’s the tradition of it. What I will say is, I just always was looking for outlets to express myself and expression is key,” he says. “I think AWGE was just another platform for people such as myself to come together and just create.”
A$AP Rocky and Amina Muaddi. Photo: Amina Muaddi
Rocky and Muaddi have been friends for years, running in the same circles of musicians, artists, and designers. “It has been so many years that we’ve known each other; it was only natural someday it would lead to something like this,” Muaddi says. Though ideas have been flowing between the two since they met, the strange year that is 2020 helped push their musings into reality. “Everything happens when it’s meant to,” she says. “It was a natural time for us.”
There is also a version that laces all the way up the leg. Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi
The four shoe styles that are the result of the collaboration are a marriage of their personal tastes. “Even if we come from such different parts of the world and we have different backgrounds, we have very similar aesthetics,” Muaddi continues. Designing women’s shoes, Rocky says, came naturally. “I know what I like and don’t like in fashion, [and] I love what she does already with the shoes,” Rocky begins. “Amina has an aesthetic and a flow going, just in general, you know, I wanted to make sure that whatever we did it bridged the gap between both of us, and it moved cohesively. It was easy collaborating with Amina. Knowing how passionate she is about her own brand, and knowing everything that she puts into it, it was a no brainer going into this collaboration, because I already had the experience and was familiar with her work. And [she was familiar with] my aesthetic too. We have a mutual admiration for style.”
“It was just about incorporating his universe, his aesthetic, his visuals,” Muaddi picks up. “A lot of the inspiration came from his personal jewelry, and things that I would see him wearing. Even before we did the collaboration, I would tell him, ‘Oh, I love this. This could be so cool on a shoe.’”
The collection is grounded by Muaddi’s signature blunted heel and uses AWGE’s and Rocky’s iconography and signatures throughout. A crystal butterfly that adorns a perspex mule is pulled from AWGE’s recurring butterfly motif, an homage to A$AP Yams who “had a giant birthmark on his face that we said resembled the butterfly,” Rocky explains. “Since his passing, we always put it in our work, hearing it secretly, in visuals, or in clothing collaborations. I think it’s dope because it kind of goes with a lot of the other stuff that I have made previously with butterflies. People could kind of style those things together.”
A sandal features a crystal chain and AWGE charm inspired by A$AP Rocky’s jewellery. Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi
A chain-link piece with a dangling AWGE charm is the pair’s rendition of Rocky’s signature jewelry. Moodboards reveal dozens of images of his jewelry, his outfits, his past fashion items — ideas that were workshopped between the two designers for months to make sure that each style is as authentic as can be.
Tina Kunakey. Photo: Pierre-Ange Carlotti / Courtesy of Amina Muaddi
That chain link shoe “is very sexy and fierce at the same time,” Muaddi says. “And then there’s the super-high gladiator. That is a special one.” With rainbow studs that creep all the way up the thigh, it would take a very daring dresser to pull it off. Luckily the pair provides plenty of inspiration: The actress Tina Kunakey stars in their lookbook.
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Liam Freeman contributed reporting. Originally published on Vogue.com
Cindy Bruna models the new women’s shoe collection by Private Collection. Tuxedo, Alexandre Vauthier; gloves, Guy Laroche; ring, Orlov
Timeless, luxurious, and handcrafted in Italy – Private Collection launches its first collection for women and it’s fast becoming the most coveted new shoe line.
Famous for its luxurious men’s Arabic sandals, the Italian-made brand has expanded its portfolio, launching its first women’s collection on November 1, with model Cindy Bruna showcasing the pieces, which launched exclusively at Level Shoes.
Cindy Bruna wear shoes, Private Collection. Jacket, shorts, Drome; shirt, Paule Ka, hat, Ruslan Baginskiy. Photography: Julian Torres
The debut women’s collection, which is also available on the brand’s site, focuses on empowerment, with timeless designs and a modern twist to suit all types of women. Designed and handmade in Vigevano, Lombardy in northern Italy, using the finest skins, fabrics, and crystal embellishments, each shoe is timeless and elegant, yet with contemporary flair. From sling-backs to pumps, kitten heels, mules, and slides, there’s a shoe for every wardrobe combination.
Cindy Bruna wears shoes, Private Collection; shirt, pants, Gauchere; gloves, Drome; ring, Orlov
Cindy Bruna wears shoes, Private Collection; jacket, skirt, Area; necklaces, ring, Orlov. Photography: Julian Torres
Private Collection started as a distinctive brand for high-end Arabic sandals that pay homage to the region’s timeless tradition for footwear. The brand quickly became popular for merging proud Arabian values with a passion for style. Using only the finest exotic leathers and materials and masterfully handcrafted in Italy by artisans for whom shoemaking is an art handed down through generations, each Private Collection piece carries the hallmark of unrivaled quality.
Cindy Bruna wears shoes, Private Collection; shirt, skirt, Dice Kayek. Photography: Julian Torres
Shop the debut women’s line by Private Collection here.
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Style: Mickael CarpinHair: Alexandrine PielMakeup: Kelly McClainCreative direction: Camilla Fitz-PatrickPhotography Assistant: Elias MediniModel: Cindy Bruna