Photo: Courtesy Farfetch
Attention all beauty shoppers, we have some news for you. Starting today you’ll have a new online store to snag all your favorite beauty wants and needs from — introducing: Farfetch Beauty.
In case you are unfamiliar, Farfetch is a British-Portuguese online retail platform that sells luxury fashion items from boutiques and brands around the world. Today, the company is entering the world of cosmetics with the launch of Farfetch Beauty. The platform launched with over 100 partners featuring powerhouse luxury brands, indie brands, and everything in between. To give you insight, some of the brands included are Olaplex, Charlotte Tilbury, La Mer, and so many more. The launch of these brands coincides with the wider Farfetch group’s existing beauty offerings of Browns, Off-White, and Violet Grey.
With this launch being so important to the company, Chief Brand Officer of Farfetch, Holli Rogers stated that beauty is such an important way for people to be able to express themselves and their individuality – it’s transformative. “We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers,” she says. Adding, “We knew we had to offer beauty in an ‘only on Farfetch’ way – combining our know-how in bringing together a diverse community of expert voices that resonate with the modern beauty customer and their needs.”
But wait, there’s more. Farfetch also announced its first-ever Beauty Global Collective. Think of this as a social network to communicate and engage with beauty experts and founders. The collective will be led by a Curator-in-Chief who will be announced next month and joined by Farfetch Global Advisor Cassandra Grey, makeup artist Erin Parsons, board-certified dermatologist Michelle Henry, MD, and more.
You’ll even be able to shop experts’ favorite products through their personal Edit pages. Take cosmetic chemist Michelle Wong, for example, who has Boy Smells Candles and a bunch of Charlotte Tilbury picks on her page.
Once you join the network (for free, of course) and begin to share beauty tips and advice, you’ll earn points to your account, helping you level up from Fan to Expert to, eventually, Pro. With these points, you can secure exclusive discounts and early access to sales.
So, what are you waiting for? Head over to Farfetch.com to join the community and start adding to your cart to rack up those points. If the stars align, we’ll be seeing a lot of Farfetch beauty sales in the near future.
Originally published in Allure.com
Photo: Courtesy Farfetch
Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine have joined DREST as avatars you can style. Photo: DREST
If you love fashion and computer games, or are a budding stylist who dreams of dressing an A-list star, then you’re in luck. Until December 9, DREST is giving its players the opportunity to cast and style supermodels in a series of photoshoot challenges.
Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine have joined DREST, an interactive luxury styling game, to feature as hyper-realistic avatars allowing players to dress their favorite models in a series of outfits.
Style your favorite model through the game, than shop the look. Photo: DREST
The models can be cast through a Booking Fee that grants players a set number of uses, after which the talent will need to be re-booked. Once models are booked the player can style them in a number of outfits, with more than 200 leading brands to choose from including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Thom Browne, Burberry, Stella McCartney and Fenty. Playing stylist, players can also style their model’s hair with nine different styles to choose from, each designed by leading celebrity hairstylist Sam McKnight.
An example of a photoshoot challenge. Photo: DREST
Taking the experience up another echelon – blending virtual with reality – once the look is complete, players can not only share their creation but can also shop the pieces, thanks to a partnership with Farfetch.
On being chosen to have her own avatar, model Imaan Hamman tells Vogue Arabia, “I remember being very excited when I got asked to be part of DREST. When I was a little girl I always had a thing for playing dress up with avatars, it’s so my era! Fashion for me has always been an outlet where I could be myself in many ways and be bold, so having my own real life avatar is a dream come true. It was such a cool experience, so different from a normal day to day shoot. It went by so fast. I had to stand in the middle of the room and I was surrounded by a 1000 mini cameras/lenses in a circle that took a photo of every single part of the body. How cool?”
The models admits playing with the latest fashion items appeals to her, saying “I would definitely have lots of fun with just exploring and experimenting. I would love to dress up in three different kinds of styles: classy, street and sexy.”
While shopping in the virtual world and online is fun, the former Vogue Arabia cover star admits, when it comes to buying clothes she still prefers IRL. “It’s so important for me to be able to try the clothes on before buying – to feel the fabrics and feel confident,” she says. “I love to shop when I am in Paris, I feel like there are always better collections there than in other cities. I love Galeries Lafayette and Le Marais area is where you can always find me – I have a huge love for vintage and I always find the best pieces there.”
Players can do group or individual shoots. Photo: DREST
Behind the collaboration between the models and DREST is a philanthropic endeavor. “We have made a pledge to match 50% of revenue earned by the supermodels in-game and donate this to their respective causes through charitable donations,” explains Lucy Yeomans, Creator, Founder & Co-CEO, DREST. For Hamman, her cause is She’s The First, “a non-profit that fights for a world where every girl chooses her own future. We work with local organizations to make sure all girls are educated.”
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