creativity issue

Editor’s Letter: Why Our March and Fourth Anniversary Issue Celebrates Creativity

Editor’s Letter: Why Our March and Fourth Anniversary Issue Celebrates Creativity

Vogue Arabia editor-in-chief Manuel Arnaut. Photo: Ziga Mihelcic

This March, all the editors of Vogue worldwide agreed that such an important month in the fashion calendar should be used to highlight and celebrate creativity. It’s a concept we are anchoring all our respective issues in. At a time when the world is experiencing so many challenges, the joys of witnessing the genius of a fashion designer, artist, chef, or performer, can drive us, more than ever, to a place of bliss, even if only for a brief instant. At home, closing your eyes to the rhythm of your favorite song can transport you far, far away. And what about dressing up and feeling beautiful even if you are staying in? Instant gratification.
It is regrettable that historically, the work of creatives has been undervalued on so many occasions. Look at Vincent van Gogh, for instance, who died in poverty and with one fewer ear, being only celebrated after his passing. With regards to fashion, during my professional life I have lost count of how many times I have heard the comment, “Come on, it’s only clothes, you are not saving lives.” Naturally, I’m aware that there are other activities and jobs of equal or greater importance, and yet, I cannot help but think of my colleagues in the creative fields as unsung heroes, so many times working under harsh conditions, but bringing beauty, depth, and color to the world we live in.
Models Patrice K and Athiec Geng photographed by Mous Lamrabat, wearing Studio Mousmous

This March also marks the fourth anniversary of Vogue in Arabia. This made me think that while creativity is not limited to any region, it makes sense to focus our issue on the artistry in our territory. Let’s start with our covers: shot in Marrakech by up-and-coming Moroccan talent Mous Lamrabat, these images are perhaps less glossy than what we usually prioritize, but there is something so optimistic and deep about the shots, that most of the team – not all, since creativity should also be divisive – jumped with excitement when I shared the first draft.
As you turn each page of this issue, I hope you will feel proud and curious about the stories of success we are shining a spotlight on, from the Egyptian opera singer enchanting the world to a female director at the UAE Ministry of Foreign Affairs and International Cooperation explaining why Emirati women have a world of opportunities ahead, or our portfolio with the young creative Arab community making waves in New York, shot by Tunisian female photographer Oumayma Ben Tanfous.
After a year that had so many bumps in the road, I would like to end this letter by thanking the entire team involved in the making of Vogue Arabia, from the people in the office and our external contributors, to our advertisers who supported us even when their businesses were suffering, and, of course, our readers. You are the ultimate reason why we put so many hours of hard work into all we do. This is your magazine, so happy birthday to you, too.
Read Next: Inside Our Fourth Anniversary Issue Celebrating Arabia’s Creative Visionaries
Originally published in the March 2021 issue of Vogue Arabia

Inside Our Fourth Anniversary Issue Celebrating Arabia’s Creative Visionaries

Inside Our Fourth Anniversary Issue Celebrating Arabia’s Creative Visionaries

Athiec Geng for Vogue Arabia’s fourth anniversary issue photographed by Mous Lamrabat

This March, all 27 editions of Vogue worldwide are dedicating their issues to creativity and fashion’s artistic spirit. For Vogue Arabia, celebrating in this month its 4th anniversary, the theme takes a truly local angle, with an issue fully dedicated to the best creative talents coming from the Middle East and North Africa.
The conceptual covers are shot by Moroccan photographer Mous Lamrabat. They offer a message of optimism in a world that is facing so many challenges. Shot in Marrakech, the images by Lamrabat invite the viewer inside his singular universe; one that challenges modern misconceptions of beauty, and explores creativity within the world of the absurd and the surreal. With an often lighthearted undertone to his work, Lamrabat showcases an element of simplicity that portrays a real image of the region, telling journalist Myrna Ayad, “I want to show you where I’m from, not the way it’s shown in brochures.” The creative admits to being a bit of a hoarder – not only of props, but also ideas. For one of the cover images, he stacked an assembly of red fez hats first seen on the wall of a Marrakech riad atop the model’s head, before attaching a large red silk heart on her torso from a stash of props bought from Antwerp.
Farrah El Dibany photographed by Sherif Mokhtar

“At a time when the world is experiencing so many challenges, the joys of witnessing the genius of a fashion designer, artist, chef, or a performer, can drive us, more than ever, to a place of bliss, even if for a brief instant,” says Manuel Arnaut, Vogue Arabia editor-in-chief. “It is regrettable that historically, the work of creatives has been undervalued on so many occasions. I cannot help but think of my colleagues in the creative fields as unsung heroes, so many times working under harsh conditions, but bringing beauty, depth, and color to the world we live in.”
Schiaparelli spring 2021 couture. Photographed by Julien Vallon

By shining a spotlight on talent from a cross-section in the Middle East that has shaped fashion, arts, and design, the March issue brings to life the thriving and dynamic community in the region and showcases Vogue Arabia’s mission to support them. Some of the creatives included are Alia Bin Omair, Mahira Abdelaziz, and Yasmine Yeya, along with Rym Saidi and Zeinab Alhashemi.
The March anniversary issue also highlights a range of topics surrounding art and what creativity means today. From personal and powerful photo essays of a new generation of fearless young MENA talent shot in New York by Tunisian female photographer Oumayma Ben Tanfous, to a peek behind-the-scenes at surrealist fashion house Schiaparelli with an interview with its creative director Daniel Roseberry, this issue celebrates creativity in all its forms. Of course, March also showcases the latest high jewelry, SS21 collections, and the new abaya styles.
Shanina Shaik and Hilary Rhoda photographed by Greg Swales

In beauty, the SS21 trend report spotlights the most striking runway looks and how to achieve them, and makeup artist Niki M’nray pays tribute to iconic Middle Eastern female artists—from Safeya Binzagr to Monir Shahroudy—with an inventive interpretation of their work on models Shanina Shaik and Hilary Rhoda. In another striking tribute, celebrity hairstylist Nabil Harlow reimagines the decadence of the 1940s and 50s with his celebration of the golden age of Egyptian cinema. The issue also features Mohamed Abdelhamid, one of Egypt’s most successful SFX makeup artists—the favorite of stars such as Samia Gamal, Asmahan, Dalida—about some of the Arab world’s most important hair and makeup talents.
Photography: The Bardos

Creativity also comes with a twist of humor in this issue, spotlighting the famous Egyptian satirical figure Abla Fahita, who will star in the upcoming Netflix series Drama Queen, with her own couture created by some of the Arab world’s most exciting designers who created looks just for this shoot. March 8 is also when International Women’s Day is commemorated, and in this issue inspiring women from the region share their wisdom and insights. HE Ahood Al Zaabi, director of the United Nations Department at the UAE’s Ministry of Foreign Affairs and International Cooperation, writes exclusively for Vogue Arabia about gender equality and how the role of women in society must be reassessed, while Arwa Damon, senior international correspondent at CNN, speaks candidly about a topic all women will face at some point in their lives—menopause.
Designer Nora Al Shaikh and muse Lulwah Al-Homoud Photo: Taha Baageel

All this and more inspiring features, exclusive interviews, and groundbreaking fashion shoots, only in the March 2021 issue of Vogue Arabia.
Read Next: All 27 ‘Vogue Creativity Issue’ Covers, As They Land

All 27 ‘Vogue Creativity Issue’ Covers, As They Land

All 27 ‘Vogue Creativity Issue’ Covers, As They Land

As Vogue unites once again under the shared theme of ‘creativity’, this is your first look at the covers from around the world.
For the March issues of Vogue, all 27 global editions have united under the shared theme of ‘creativity’. The issues celebrate just some of the world’s most courageous artisans, innovators and big thinkers who believe in a brighter, fairer future for us all.
From British Vogue’s cover starring Angelina Jolie, photographed at her home in Los Angeles alongside her children, to Vogue China’s playful, colorful shot of model He Cong — see all 27 editions of ‘ The Creativity Issue’ here as they unfold. Each cover features a quote from the editor-in-chief revealing the motivation behind their cover and what creativity means to them.
May they lift you and inspire you.
British Vogue featuring Angelina Jolie
Cover star: Angelina JoliePhotographer: Craig McDeanStylist: Edward EnninfulHair: Lorenzo MartinMake-up: Rachel GoodwinNails: Ashlie JohnsonSet Design: Stefan BeckmanSittings editor: Dena GianniniProduction: Art & Commerce and Vogue Entertainment Director-at large Jill Demling

British Vogue featuring Angelina Jolie
Cover star: Angelina JoliePhotographer: Craig McDeanStylist: Edward EnninfulHair: Lorenzo MartinMake-up: Rachel GoodwinNails: Ashlie JohnsonSet Design: Stefan BeckmanSittings editor: Dena GianniniProduction: Art & Commerce and Vogue Entertainment Director-at large Jill Demling

Vogue China featuring He Cong
Model: He CongPhotographer: Liu SongStylist: Yao YuhangFashion: Prada

American Vogue featuring Gigi Hadid
Cover star: Gigi HadidPhotographer: Ethan James GreenStylist: Gabriella Karefa-JohnsonMake-up: Dick PageSet Design: Julia WagnerProduction: AP Studio, IncWriter: Chloe Malle

Vogue Czechoslovakia featuring Anja Rubik
Photo: Marcin Kempski (I LIKE PHOTO)Creative directors: Jan Kralicek, Daniela a Linda DostalkovyStyling: Chiara TotireModel: Anja Rubik (SAFE Mgmt)Mair: Stephane Lancien (Calliste Agency)Make-up: Tom Pecheux (SAFE Mgmt)Set design: Deborah SadounCasting: Anna KozyakovaProduction: Mikolaj Jazwiecki (I LIKE PHOTO), Radek Nieroda (I LIKE PHOTO), RozaliePerinovaPost production: Pawel Milewski (I LIKE PHOTO)Photographer assistant: Theophile Parat, Adrien Turlais, Lena MezlefStylist assistant: Jérémie Chegrane BacquéMake-up artist assistant: Megumi Itano (Calliste Agency)Hair stylist assistant: Julian Sapin (Calliste Agency)Set designer assistants: Melissa Dureuil, Lucie Petit

Vogue Czechoslovakia featuring Michèle Lamy
Photo: Marcin Kempski (I LIKE PHOTO)Creative directors: Jan Kralicek, Daniela a Linda DostalkovyStyling: Chiara TotireModel: Michéle LamyHair: Yumiko Hikage (Agence Saint Germain)Make-up: Thomas Lorenz (Home Agency) with Pat McGrathSet design: Deborah SadounCasting: Anna KozyakovaProduction: Mikolaj Jazwiecki (I LIKE PHOTO), Radek Nieroda (I LIKE PHOTO), RozaliePerinovaPhotographer assistants: Theophile Parat, Adrien Turlais, Lena MezlefStylist assistant: Jérémie Chegrane BacquéHair stylist assistant: Louma Zayati (Agence Saint Germain)Set designer assistants: Melissa Dureuil, Lucie Petit

Vogue Spain featuring Bella Hadid
Cover star: Bella HadidPhotographer: Micaiah CarterStylist: Patti Wilson

Vogue Japan featuring Lila Moss
Model: Lila Moss in Tomo Koizumi’s 2021SS capsule collection ruffle dress incollaboration with Emilio Pucci.Photographers: Luigi & Iango, Fashion Editor: Anna Dello Russo

Vogue Greece featuring Ariane Label
Editor-in-Chief: Thaleia KarafyllidouArt Director: Dionisis AndrianopoulosPhotographer: Rosanna GeorgiouFashion Director: Nicholas GeorgiouDirector of photography: Joey LeoMake-up artist: Athina Karakitsou @10AM

Vogue Greece featuring Ariane Label
Editor-in-Chief: Thaleia KarafyllidouArt Director: Dionisis AndrianopoulosPhotographer: Rosanna GeorgiouFashion Director: Nicholas GeorgiouDirector of photography: Joey LeoMake-up artist: Athina Karakitsou @10AM

Vogue Poland featuring Paloma Elsesser
Cover star: Paloma ElsesserPhotographer: Chris CollsStylist: Sarajane Hoare

Vogue Russia featuring Irina Shayk
Photo: Arseny JabievCreative idea: Harry NurievStyle: Patrick MackieModel: Irina Shayk

Vogue Russia featuring Natalia Vodianova
Photo: Elizaveta PorodinaStyle: Katerina ZolototrubovaModel: Natalia Vodianova

Vogue Russia featuring Tanya Churbanova
Photo: Yan YugayStyle: Olga DuninaModel: Tanya Churbanova

Vogue Singapore featuring Liu Wen
Cover star: Liu WenPhotographer Leslie ZhangFashion Daniela PaudiceStylist Audrey HuHair John ZhangMake-up Maki Ryoke

Vogue Ukraine featuring Zso Varju
Wool and silk dress, cotton leggings, cotton collar, all — Louis VuittonPhotography, video and 3D: Johnny Kangasniemi @LUNDLUNDStyle: Célia MoutawahidHair: Jacob KajrupMake-up: Masae Ito @Atomo ManagementNails: Cam Tran @Artlist ParisProduction: Kateryna Kudinova @Boundless ParisDigital: Joanna Hüttner LemoinePhotographer’s assistants: Hugo Babey, Ruddy LepoultierStylist’s assistant: Sarah GaouarProduction assistant: Robin HollandeCasting: Max Märzinger @Julia Lange CastingModel: Zso Varju @Premium Models

Vogue Paris featuring Kaia Gerber

Read Next: All 27 Vogues Unite on The Creativity Issue: A Global Celebration of Fashion’s Artistic Spirit
Originally published on Vogue.co.uk

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