Bvlgari

Bvlgari Continues Celebrating Italian and Middle Eastern Cultural Bonds With its New Ramadan Campaign

Bvlgari Continues Celebrating Italian and Middle Eastern Cultural Bonds With its New Ramadan Campaign

This Ramadan, Bvlgari is continuing to honor the ties between Italian and Middle Eastern cultures with its story that first started in 2021. In its second chapter, the luxury jewelry house presents an enchanting short film showcasing its exclusive capsule collection for the season, featuring never-before-seen pieces from the Iconic Divas’ Dream collection.
Photo: Courtesy of Bvlgari
The set features malachite gemstones and a full French pavé, with an exclusive malachite pendant available only in Saudi Arabia. In further celebration of the Holy Month, the capsule will also feature the iconic Serpenti Forever jewelry box bag, this time in stunning champagne-colored calf leather. The collection takes center stage in this year’s campaign film, worn by the Italian character of ‘Sofia’ who once again sets on on a journey to experience the gems and attractions of the cultural landscape of the Middle East. On her trip, Sofia is reunited and even seen with new faces that indulge her in their homes’ delights, such as learning how to cook lugaimat, a traditional Emirati dessert.
Photo: Courtesy of Bvlgari
Her hosts include Emirati entrepreneur Mthayel Al Ali, Saudi adventurer Raha Moharrak, Dubai-based traveler and TV presenter Mohammed Sal, and Saudi fashion blogger Lama Alakeel. They are all joined by Sofia as they embark on a heritage-enriched journey of a desert camel ride and an abra across the creek of an old village. The film also features Abu Dhabi’s up-and-coming ceramic artist Hessa Al Ajmani, representing the rich Emirati art and crafts scene.
Photo: Courtesy of Bvlgari
“We couldn’t wait to narrate again this sentimental moment of reunion during the Holy Month of Ramadan,” says Sonia Maghraoui, Bvlgari’s marketing and communications director. “The film is filled with special moments of joy, celebration, and togetherness for our audience to enjoy and escape with.”
Read Next: Meet the Iranian-American Winner of the Very First Bulgari Contemporary Art Award in Dubai

The Second Chapter of Bvlgari’s Jannah Collection Unveils Itself with a Movie

The Second Chapter of Bvlgari’s Jannah Collection Unveils Itself with a Movie

Photo: Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan wearing the second chapter of her Jannah collection
In a visual triolet that rings with Abu Dhabi and Roman rhymes, and in loving memory of Sheikh Zayed Bin Sultan Al Nahyan, Bvlgari’s Jannah High Jewellery collection returned with a second sonnet this year. Translating to ‘paradise’ in Arabic, the collection was released in its second chapter in no ordinary hap. Instead, it redefined the line’s legacy with a movie that narrates the journey between its two founding mothers: Her Highness, Sheikha Fatima bint Hazza bin Zayed Al Nahyan, Sheikh Zayed Al Nahyan’s granddaughter, and Lucia Silvestri, Bvlgari’s Creative Director.

The movie takes viewers on an emotional journey with the history of Jannah’s founding, and blends narratives from the Italian and authentic Emirati cultures. Tapping into the creative void of those country’s architecture, landscape, and attitudes, Her Highness, Sheikha Fatima bint Hazza bin Zayed Al Nahyan leads the audience in a captivating chronicle of her heritage. Looking back at the collection’s first moments of launch, she shared: “The collection touched so many people – my family; my country. I wanted to share my grandfather’s message of love and peace.”
Echoing the floral motifs that reside in the interiors and ceilings of The Sheikh Zayed Grand Mosque in Abu Dhabi, the collection boasts recurring five-petal flowers in a circular golden frames with inserts like mother of pearl, a feminine stone of traditional significance in Emirati culture, and diamond pavé. The collection combines luxury, glamour, and convenience in six different everyday sets, ranging from a pendant necklace with matching earrings and a gold and diamond tassel to stud earrings, another pendant, and an elegant bracelet. “It is so light and beautiful, literally heaven. This is Sheikh Zayed’s message through a work of art.” Her Highness said. “The iconic Jannah flower is perfect for fine jewelry. It was something we loved at first sight; we loved the geometry. Italian and Arab culture meeting in a seamless creative balance,” Silvestri added.

Initially created in 2020, the Bvlgari Jannah High Jewelry collection highlights Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan’s message for peace and joy through her grandfather’s memory. The idea of the collection sparked when Silvestri and Her Highness met in The Sheikh Zayed Grand Mosque in Abu Dhabi, and welded their passion for life, family, and beauty in a visual collection. “Creating together – the energy and inspiration were wonderful,” revealed Silvestri.
Read Next: HH Sheikha Fatima bint Hazza bin Zayed Al Nahyan and Bvlgari on Chapter Two of the Jannah Collection

HH Sheikha Fatima bint Hazza bin Zayed Al Nahyan and Bvlgari on Chapter Two of the Jannah Collection

HH Sheikha Fatima bint Hazza bin Zayed Al Nahyan and Bvlgari on Chapter Two of the Jannah Collection

In an inspiring collaboration, Bvlgari and HH Sheikha Fatima bint Hazza bin Zayed Al Nahyan launch Chapter Two of the Jannah Collection. This time, an exquisite fine jewelry collection spreading a message of joy and peace. Chapter Two marks a continuation of the unprecedented collaboration between the royal and the Italian jeweler, which was two years in the making before it was revealed to the world in 2020. United by their love for beauty and family, Bvlgari’s creative director Lucia Silvestri and Her Highness met in 2018 at Abu Dhabi’s Grand Mosque. The collection was then decided to be dedicated to Sheikh Zayed bin Sultan Al Nahyan, Her Highness’s grandfather and the founder of the UAE.
Photographed by Philipp Jelenska
Photographed by Philipp Jelenska
The new collection reintroduces the five-petal Jannah flower inspired by the motifs on Sheikh Zayed Grand Mosque’s marble interior, as six 18ct rose gold pieces. Although delicate and sentimental, these creations are versatile and designed to be worn in combination with everyday sets. The pendant necklace and earrings encompass the Jannah flower in a circular gold plate that comes to life through inserts of mother-of-pearl and dazzling diamond pavé. Featuring a shimmering gold and diamond tassel, the long pendant necklace is paired with matching bracelet and earrings. Another highlight in the collection is a sautoir with rotatable two-sided discs — with and without diamond pavé lines.
Photographed by Philipp Jelenska
Photographed by Philipp Jelenska
“It is so light and beautiful, literally heaven,” Her Highness says referring to the collection’s name. “This is Sheikh Zayed’s message through a work of art.” Silvestri adds, “The iconic Jannah flower is perfect for fine jewelry. It was something we loved at first sight; we loved the geometry. Italian and Arab culture meeting in a seamless creative balance.” Remembering the first launch of the Jannah collection, Her Highness says, “The collection touched so many people – my family; my country. I wanted to share my grandfather’s message of love and peace.”
Photographed by Philipp Jelenska
Photographed by Philipp Jelenska
Read Next: Her Highness Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan Graces the Cover of Vogue Living Arabia’s Fall/Winter 21 Issue
Photography: Philipp JelenskaStyle: Ahmed Rashwan Hair and makeup: Fidel Fernández Production: Danica Zivkovic Senior fashion market editor: Amine Jreissati Model: Agatha Lukasak at MMG Photography assistant: Sonja JelenskaStyle assistant: Aigerim ToktamysLocation: Le Guépard

For Everyday Elegance, Look No Further Than Bvlgari’s New Fiorever Jewelry Collection

For Everyday Elegance, Look No Further Than Bvlgari’s New Fiorever Jewelry Collection

Photo: Courtesy of Bvlgari
Bvlgari has launched its new 2021 Fiorever jewelry collection inspired by the Italian luxury jeweler’s favorite muse and birthplace, Rome. The range captures the magic and romance of the Eternal City in sparkling creations.
The flower has been revered by Romans as an emblem of joy, spontaneity, and passion for generations on end, blooming across the city’s cultural landmarks. With the name combining the words “forever” and “fiore,” meaning flower in Italian, the collection celebrates the timelessness of this natural symbol, taking shape from the striking volumes, bold lines, and spectacular diamonds characteristic of Bvlgari, and converging into a distinctive four-petalled corolla.
Photo: Courtesy of Bvlgari
Defined by the convenience and multi-functionality of convertible jewelry, the parure is sophisticated yet easy to wear. The pavé-set necklace, featuring more than six carats of diamonds, is finished with a tiny flower-shaped closure, while its pendant holding a brilliant-cut diamond can be styled into a brooch. The white gold earrings with single-row diamond cascades, falling from the iconic flower motif, can turn into versatile four-petal stud earrings by simply detaching the pendant elements.
Photo: Courtesy of Bvlgari
Also in the collection is a dazzling white gold and diamond bracelet, designed to offer comfort with its new, practical closure that disappears within the flower embellishing the piece. Single flower pendants in rose or white gold display a light openwork design while the ring features diamonds gathered into a breathtaking bloom and cut to fit the tilting petals. The unprecedented enveloping design includes a magnificent flower at one end, and a petal finishes the other side of the spiral ring as if blown away by the wind.
Photo: Courtesy of Bvlgari
There are also three new pendants which infuse the flower with colors from rare gemstones. The diamond petals contain a vibrant sapphire or emerald core in the white gold version and a central ruby in the rose gold version.
Read Next: Stars Dazzle at Bvlgari’s New High Jewelry Launch in Milan

This Version of Bvlgari’s Serpenti Motif is the Ultimate Key to Power Dressing

This Version of Bvlgari’s Serpenti Motif is the Ultimate Key to Power Dressing

Photo: Courtesy of Bvlgari
Created in the 1940s, Bvlgari‘s Serpenti has lived many lives. The iconic motif steeped in history has traveled through time, evolving continuously, like a snake shedding its skin. Currently in its sleekest yet still head-turning iteration, the Serpenti Viper is the Roman jeweler’s contemporary way of reimagining the emblem.
Photo: Courtesy of Bvlgari
The latest adaptation is a far cry from the more animalistic versions of the 70s, while still keeping the boldness of the Serpenti intact through geometric snake scales and wrap-around silhouettes. Not only is it synonymous with the Roman jeweler, but the motif has also long been associated with daring creativity and fine craftsmanship. This is displayed in the Serpenti Viper collection’s flexible modular construction, where the snake’s scales are carefully hinged together and inserted one by one, allowing them to be effortlessly coiled around the wearer’s body.
Photo: Courtesy of Bvlgari
The collection comprises bracelets, rings, necklaces, pendants, and earrings set with diamonds and is available in three hues of gold. Featuring double wrapping and pavé diamonds, the bracelets and rings in pink and white gold are the highlights of the Serpenti Viper assortment. Bvlgari takes a more precious approach with the Infinite Compositions High Jewelry sets in which the necklaces in white and pink gold are able to fit perfectly around the neck due to their three-dimensional structure. Crafted by hinging over its sections, each one is different from the others and equipped with internal springs for flexuosity.
Photo: Courtesy of Bvlgari
The Serpenti motif is not for the faint-hearted and those who covet the power it exudes can be traced back to Elizabeth Taylor. In 1962, the English-American actor wore her one-of-a-kind diamond Serpenti bracelet watch while filming Cleopatra, while iconic fashion editor Diana Vreeland wore her bespoke gold and white enamel Bvlgari snake belt as a necklace in the 70s.
Photo: Courtesy of Bvlgari
Read Next: Exclusive: Bulgari Taps Greek Designer Mary Katrantzou to Reinvent its Iconic Serpenti Bag

Unleash Your Inner Diva with Bvlgari’s New Jewelry Collection

Unleash Your Inner Diva with Bvlgari’s New Jewelry Collection

British actor Naomi Scott wear Bvlgari’s Divas’ Dream collection. Photo: Courtesy of Bvlgari

Paying homage to enchanting beauty and femininity, Bvlgari’s new Divas’ Dream collection, modeled by actor Naomi Scott, sees the iconic jewelry house reminisce its great affair with Hollywood.
Scott showcases the memorizing collection in the Mai Troppo (meaning “never too much”) campaign along fellow celebrities Zendaya and Lily Aldridge. In the campaign, Bvlgari reminds us that you can never have too much of what brings you joy.
Divas’ Dream collection. Photo: Courtesy of Bvlgari

The Divas’ Dream collection offers a nod toward the Roman maison’s iconic history, when Bvlgari established its role as a master jeweler in the dolce vita era, becoming a favorite among some of Hollywood’s biggest stars – marking the beginning of the true divas.
Of course, Bvlgari’s biggest diva was also one of the brand’s biggest clients – Elizabeth Taylor. Today, it finds a new diva in Naomi Scott, who models the Divas’ Dream fans set. The radiant parures, comprising a necklace and earrings, feature a set in luminous pavé diamonds. In each parure, the exquisite design is embellished with a different precious stone – emerald, sapphire or ruby – positioned at its center. Topped with another flourish of pavé diamonds and secured with gemstone-studded chains, the elegant jewels shimmer with exuberance, including the brand’s signature fan motif, a pattern matching that of the mosaics at Rome’s ancient baths of Caracalla.
Divas’ Dream collection. Photo: Courtesy of Bvlgari

Captivated by the aura and beauty of the diva, the collection also maintains the brand’s signature flair and vibrant personality, embodying the ultimate Italian femininity in a celebration of elegance and glamour.
Divas’ Dream collection. Photo: Courtesy of Bvlgari

Read Next: Bvlgari Invites You to Rome in Star-Studded Mai Troppo Campaign

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