audemars piguet

4 Arab Musicians Come Together To Celebrate Music and Watchmaking With Audemars Piguet in Switzerland

4 Arab Musicians Come Together To Celebrate Music and Watchmaking With Audemars Piguet in Switzerland

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For Swiss fine watchmaker Audemars Piguet, the art of watchmaking holds significance well beyond the limits of its craft. While deeply anchored in its craftsmanship and traditions, the company has continuously drawn inspiration from the larger cultural world, looking to fields as diverse as art, music and architecture to spark unique encounters and dialogues between fields of creative practice. In so doing, Audemars Piguet has established an inclusive global community of passionate individuals who speak the same language of emotions and value the precious moments that make up our lives.
It is this dedication towards the special moments of life that inspired Audemars Piguet to become a global partner of the Montreux Jazz Festival in 2019, a two week-long annual celebration of jazz that lights up the shoreline of Lake Geneva. Founded back in 1967 by Claude Nobs, MJF is now known for its legendary performances, intimate ambience, and incredible hospitality. Given the gold standard that it promises—and delivers—it comes as no surprise that it made the perfect fit for Audemars Piguet. In fact, the Swiss watchmakers have been supporting the Montreux Jazz Digital Project together with the Claude Nobs Foundation and the Swiss Federal Institute of Technology in Lausanne (EPFL) since 2010, and one of the best results of this partnership has been the digitalization, restoration and preservation of the MJF’s complete sound archives, which are now acknowledged by the UNESCO as part of its “Memory of the World.” Add to that the fact that both Audemars Piguet and Montreux Jazz Festival share common values—respecting traditions but always looking forward to a brighter future—and you’ve got a match made in heaven.
Photo: Alex Teuscher
This year, however, Audemars Piguet decided to invite four of the Middle East’s most-loved female musicians, namely Dana Hourani, Ss.hh.a.n.a, Cosmicat and Ashibah on a memorable journey through its cultural universe and beyond. What sounded like an exciting holiday to Switzerland soon unfolded to become a trip that these four talented women would never forget. The foursome made their way to Le Brassus, where the brand Audemars Piguet has been rooted since 1875, to take a tour through its fascinating Musée Atelier. As the second part of the journey they also got a chance to explore Claude Nobs’s chalet, one of the most inspiring spots in the region, which honors the memorabilia of the founder of the Montreux Jazz Festival with its warm and inviting ambience, and has also been visited by the likes of Quincy Jones and David Bowie.  This inspirational trip finished on the shores of Lake Geneva, in the beaten heart of the festival for a night long celebration with Audemars Piguet and timeless memories to bring back home.
The once-in-a-lifetime experience didn’t just bring Dana Hourani, Ss.hh.a.n.a, Cosmicat and Ashibah closer together as musicians, it also invited them into a world few get to enjoy, and observe how the Swiss manufacturers bring each piece together to create a watch that beats to a different rhythm.

During the trip, the four musicians were also captured by Vogue Arabia’s lens wearing classic wristwatches that spotlighted the very best of Audemars Piguet’s offerings. As they walked through the winding interiors of the brand’s headquarters, they witnessed how everything is ultimately connected to art, and how creativity is the binding force behind most things we enjoy—be it an iconic timepiece like the Audemars Piguet Royal Oak, which celebrates its 50th anniversary this year, or a hauntingly beautiful piece of jazz music, composed from the heart.

On Dana Hourani: Watch, Audemars Piguet 34mm Royal Oak Selfwinding limited edition in black ceramic; top, skirt, Rēnwa. Photo: Alex Teuscher

On Cosmicat: Watch, Audemars Piguet 37mm Royal Oak Selfwinding “50 th Anniversary” ergonomic in stainless steel; top, stylist’s own; skirt, Joseph through Net-a-Porter. Photo: Alex Teuscher
On Ss.hh.a.n.a.: Watch, Audemars Piguet 38mm Royal Oak Selfwinding Chronograph in pink gold; jumpsuit, Azzi & Osta. Photo: Alex Teuscher
On Ashibah: Watch, Audemars Piguet 34mm Royal Oak Frosted Gold Selfwinding in 18ct white gold; top, Ashibah’s own; pants, Nikolaj Storm. Photo: Alex Teuscher
Photography: Alex TeuscherStyle: Rawan KattoaHair: Loic Hauck, lleana CostantiniMakeup: Noelia de Jesus, Sandrine Thomas Production: Rama NaserBrand partnerships manager: Danica ZivkovicOnsite production coordinator: Polina ReshetnikovaTalents: Dana Hourani, Ss.hh.a.n.a, Cosmicat, AshibahProduction assistant: Leen NaserVideo: Olivia Peters and Mikhail KulikovCreative agency: F2MaxArt direction: Valentina BobrovaWorn in video: Alaïa at Net-a-Porter, 16 Arlington at Net-a-Porter, Riyeka Studios, Les Benjamins, Soeren Le Schmidt, Nikolaj StormSpecial thanks to Claude Nobs Chalets
Read next: Phillips Auction House Brings Some of the World’s Rarest Watches to Riyadh for the First Time

Audemars Piguet Celebrates the Royal Oak’s 50th Anniversary with a Limited-Edition Timepiece By Carolina Bucci

Audemars Piguet Celebrates the Royal Oak’s 50th Anniversary with a Limited-Edition Timepiece By Carolina Bucci

Photo: Courtesy of Audemars Piguet
In celebration of the Audemars Piguet Royal Oak’s 50th anniversary, the Swiss haute horlogerie manufacturer has tapped Italian jewelry designer Carolina Bucci to create a new limited edition 34 mm Royal Oak Selfwinding in black ceramic. Its alluring dial honors the iconic 1972 Tapisserie design with its eye-catching multi-colored mirror effect.
Carolina Bucci. Photo: Courtesy of Audemars Piguet
Audemars Piguet and Bucci first joined forces in 2016 for the 40th anniversary of the women’s Royal Oak, which saw the application of Bucci’s ancestral technique of Florentine hammering, or Frosted Gold, on numerous watch collections, sizes, and complications.
Photo: Courtesy of Audemars Piguet
Now, for their third collaboration, the jewelry designer concentrated on the beauty of contrast, with the use of her Frosted Gold technique on the all-black ceramic piece. Her technique creates small indentations in the gold with a diamond-tipped tool, revealing a sparkle that resembles diamond dust.
A combination of sapphire plate, micro-structuring, and a brass dial plate all work to light up your wrist with rainbow-colored reflections. “I wanted to place a rainbow in the most unexpected of places, a little like when you see oil floating on a puddle in a city street…” says Bucci. “So here you have every color of the spectrum on a canvas that is completely black, which is itself the absence of color.”
Photo: Courtesy of Audemars Piguet
Other highlights of the timepiece are the black ceramic case and bezel complete with Audemars Piguet’s signature satin-finishing and elevated by hexagonal pink gold screws. Engraved on the titanium and sapphire caseback is the inscription “Limited Edition Carolina Bucci” running around the Calibre 5800. The covetable piece designed for both men and women is available exclusively at  Audemars Piguet boutiques and AP Houses.
Read Next: Dana Hourani Reveals the Key to Her Timeless and Effortless Style in This Audemars Piguet Film

Dana Hourani Reveals the Key to Her Timeless and Effortless Style

Dana Hourani Reveals the Key to Her Timeless and Effortless Style

“Feelings are the foundation of everything that I do,” says Lebanese singer and visual artist Dana Hourani. First emerging on the fashion scene with her unique brand of style, she debuted in the music industry in 2019 with the deeply personal single “Ella Enta.” Her candid lyrics and musing vocals combined with her uplifting personality have garnered her 208,000 Instagram followers and millions of streams on YouTube and streaming platforms. So who better to team up with Vogue and Swiss fine watchmaker Audemars Piguet on a new short film exploring the connections between fashion and freedom? Part of an ongoing collaborative series to celebrate the unveiling of the latest Royal Oak timepieces, Fashioning Freedom sees Hourani delve into her early sartorial memories and covetable wardrobe to reveal the personal style cues that express her best.
Photo: Courtesy of Audemars Piguet
We caught up with the singer at her home in Dubai, where she lives with her husband and daughter Zoe Ray. Well before her crossover into the independent Arabic music landscape, Hourani had established herself as a fashion influencer by documenting her life and style on social media. While she is now moving in the direction of her calling as a singer, her timeless fashion sense follows, as a quick scroll on her Instagram profile would prove. Going through a box of old photographs, the 34-year-old can’t help but find one thing in common with her six-year-old self. “This outfit is reflective of what my style could be today,” she says of a red and black ensemble. “I would have basic pieces but they could have a kind of twist or a unique cut out.”
Photo: Courtesy of Audemars Piguet
Over the years, Hourani has perfected the effortless, cool-girl chic look, making it her own with unconventional silhouettes and eye-catching accessories. As for the labels she sports, they come from her version of high-low dressing centered around supporting fellow Arabs in the fashion industry. A signature accessory that ties all her looks together is the latest 34mm Royal Oak Selfwinding in black ceramic, which is both timeless and versatile – like Hourani’s style. “Recreating this look brought me to an old version of myself when I was a lot edgier and daring with the way I dressed,” she says, putting together pieces that resemble the outfit in the photograph. “I feel like now I’m a lot more classic. I go for more of the effortless style, but it was nice to have a look back and remember how I used to dress.”
Photo: Courtesy of Audemars Piguet
With her first studio album expected to be released in November 2021, the singer has a lot to look forward to, given the success of her previous tracks “Lahza,” “Zuruni,” “Enti Ana,” and “Yay.” One can only expect her upcoming work to be a soul-searching piece that honors her roots and family. “Feelings direct the motions of who I am,” she shares. “And expressing those feelings is the ultimate freedom for me.”
Photo: Courtesy of Audemars Piguet
Read Next:  Dana Hourani Takes Us Behind-the-Scenes of Her Remake of Yay By Nancy Ajram

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