Amina Muaddi x Fenty

Designer Amina Muaddi. Photo: Instagram/ @aminamuaddi

Romanian-Jordanian designer Amina Muaddi has expanded her footwear empire by adding jewelry and handbag pieces to her new Fall 2020 collection.
Muaddi, who is best known for her signature flared heels, has rapidly become of the most sought-after footwear designers in the world, with a host of celebrity clients including Gigi Hadid, Kim Kardashian, Kendall, and Kylie Jenner, as well as Rihanna, who see recently collaborated with. Now, in addition to her stunning shoe creations, the Paris-based designer has unveiled two distinctive new designs to her Fall 2020 collection: the Amini handbag, and crystal-embellished Begum earrings.
Amini handbag from Amina Muaddi Fall/Winter 2020 collection, photographed by Mous Lamrabat. Photo: Supplied

The designer previously revealed her intensions of expanding her footwear brand in September, teasing fans by releasing a series of images of the Amini handbags being manufactured. The rectangular, boxy-styled handbag comes in several different colorways, textures, and sizes, including a fuschia-pink satin or a traditional black leather.
Embellished Begum earrings from Amina Muaddi Fall/Winter 2020 collection, photography by Mous Lamrabat. Photo: Supplied

The statement Begum earrings (which come in two sizes) are named after the hugely popular Begum heel and hold the signature sunburst jewel. All of Muaddi’s creations are featured in the lookbook for her new collection, photographed by Morocco-born, Belgian-raised photographer Mous Lamrabat.
Begum earrings and Begum Glass slingback heels in green PVC from Amina Muaddi Fall/Winter 2020 collection, photographed by Mous Lamrabat. Photo: Supplied

Despite the challenging year, Muaddi’s designs have proved consistently popular across the globe. This year has seen her business go from strength-to-strength, creating a successful ‘pandemic-proof’ collection, which she launched at the beginning of the coronavirus crisis, as well as most recently launching her second shoe collection with Fenty. The first Amina Muaddi x Fenty collaboration, which launched in July, became one of the most desired collections of 2020. It was met with critical acclaim with Muaddi receiving the Collaborator of the Year award, at the 34th edition of the FN Achievement Awards, dubbed the Shoe Oscars.
Amina Muaddi will be sharing her masterful expertise in upcoming weeks as part of the jury for the return of the Vogue Fashion Prize.
Read Next: How Footwear Designer Amina Muaddi Created a Pandemic-Proof Collection

Courtesy of Fenty

Romanian-Jordanian designer Amina Muaddi recently launched her second collection in collaboration with megastar Rihanna’s brand, Fenty.  The collection, called ’11-20′ features four new designs in pumps, sandals, and slingbacks. Rihanna has been a long-time admirer of Muaddi’s shoe brand, regularly seen sporting her shoes over the last few years – which makes this second collaboration not a surprise.

“When I’m designing for Fenty, I think of Rihanna – she needs to like them,” Muaddi told Vogue earlier this year. “But in general I don’t think of a particular person, because I feel like every woman can be an Amina Muaddi woman or a Fenty woman. It’s not that I think women will like the whole collection, but I think there’s a little something for everybody,” she added. The release on the Fenty website said, “Fenty explores one of its core beliefs in the last and final Release of the summer – to work with a diverse community of creative talents. Long heralded as one of Robyn Rihanna Fenty’s favorite shoe designers, Amina Muaddi has been tapped to co-design shoes for Release 7-20 – a limited edition of bold styles and colors.” It follows on the heels of Muaddi’s first collaboration with Fenty in July. Just after the collection drop, Muaddi posted pictures from the new collection on her Instagram sharing, “We’re back! Amina x @fenty @badgalriri about to get you Caged In again 💙🤍🖤”

The new line remains true to Rihanna’s edgy Fenty ethos with accents of Muaddi’s embellishments and colors. The collection features shoes in a variety of colors from hot pink to electric blue, in true Muaddi style. Although, unlike Muaddi’s wide-flared heels, this design features tapered or straight “metal” heels that look like they could go right back into the shoe if needed. The pair launched their first capsule collection in July and decided to work on a second collaboration due to the successful reception of the collection in spite of the pandemic.

The new collection will be available now on fenty.com and will also release on Farfetch and levelshoes.com.
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Amina Muaddi has long been one of the most in-demand and sought-after footwear designers. Previously named the Best Footwear Designer of the Year for 2019, Muaddi is no stranger to success. However, in the face of what has been a challenging year for many, Muaddi was able to continue growing her business, creating a sense […]
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