Adwoa Aboah

Exclusive: Adwoa Aboah is a “Fashionable Superwoman” in Fendi’s New Peekaboo Bag Film

Exclusive: Adwoa Aboah is a “Fashionable Superwoman” in Fendi’s New Peekaboo Bag Film

Photo: Courtesy of Fendi
In celebration of the new Peekaboo Petite and Micro handbags, Fendi has joined forces with Italian film director and friend of the house, Luca Guadagnino, to create a short film starring former Vogue Arabia cover star Adwoa Aboah. The campaign film created by the Call Me By Your Name director features the top model soaring through Rome over through its rooftops before eventually landing on Fendi’s Palazzo della Civiltà Italiana.
Photo: Courtesy of Fendi
“With the DNA of Fendi being Rome, we, of course, talked about Rome – but instead of being in Rome, being above Rome,” says Guadagnino of the film’s concept. “We had this idea of levity – of the Peekaboo bag, at the center of the movie, being the magical driver behind Adwoa flying over the ancient city.”
Photo: Courtesy of Fendi
Aboah was chosen by the Italian fashion house for their shared values around women empowerment and independence. The film sees her depicted as a “fashionable incarnation of superwoman” flying over Rome’s skies in a dreamlike fantasy before touching down on Earth to determine her fate, claiming her own autonomy. “I think that carrying a Peekaboo says something about a very strong, powerful, and empowered person who is not afraid to hide,” says Silvia Venturini Fendi, creative director of Fendi. “It has its two compartments — one you can keep close to you and closed, and the other where you can choose to reveal something of yourself to the world.”
Photo: Courtesy of Fendi
“I feel part of Fendi,” says Guadagnino of working with the fashion house. “I am very close friends with Fendi – as a brand for sure but, most importantly, as a friend of people who are pillars of the company. I feel a very deep connection with the brand – and my mother used to wear Fendi back in the 70s and 80s so the logo, the type of materials, the quality and the design of Fendi have always been part of my imagery.”
Photo: Courtesy of Fendi
Read Next: 5 Things To Know About Fendi’s Soft-Meets-Hard Milan Fashion Week Fall 2022 Show

6 Celebrity Who Are Already Fans of Maximilian Davis – Ferragamo’s New Creative Director

6 Celebrity Who Are Already Fans of Maximilian Davis – Ferragamo’s New Creative Director

The young London-based designer Maximilian Davis has announced that he will be embarking on a new and exciting fashion journey as the creative director of Salvatore Ferragamo.
The Manchester-born creative, who showcased his eponymous brand’s autumn/winter 2022 collection during London Fashion Week last month, said on Instagram that he was “deeply honored” to be joining the renowned Italian label. Additionally, Davis, who was tapped by Lulu Kennedy to create under the Fashion East umbrella in 2020, shared that he was “looking forward to articulating his vision”.
Even before Davis, who cut his teeth at Grace Wales Bonner, landed the high-profile new gig, his harlequin patterned garments and elegant evening dresses had become an A-list favorite. Kim Kardashian’s outing in his plunging scuba body threatened to break the internet, and is up there with the all-time great celebrity rebound outfits. Meanwhile, self-proclaimed bad gal Rihanna has had several major moments in Davis’s designs. Her ComplexCon outfit in November, which included a show-stopping carmine halter from the spring/summer 2022 line, sent social media into a frenzy.
Below, six celebrities who can’t get enough of the Central Saint Martins graduate – and new creative director of Salvatore Ferragamo’s – designs.
Adwoa Aboah

The model attended the the Top Boy premiere in a harlequin dress from the autumn/winter 2021 collection.
Photo: Instagram.com/adwoaaboah
Kim Kardashian

The entrepreneur popped up on the ’gram wearing the designer’s deep-V scuba body.

Rihanna

Rihanna was spotted supporting A$AP Rocky at ComplexCon in a top to toe red outfit, featuring Maximilian’s sizzling scarlet Devoré halter from the spring/summer 2022 presentation.
Photo: Courtesy of Backgrid
Dua Lipa

The pop superstar loves a custom design and she pulled out all the stops for the 2021 British Fashion Awards. Davis created a bespoke crepe gown for Dua to wear on the red carpet.
Photo: Courtesy of Samir Hussein
Michaela Coel

The I May Destroy You creator looked a vision in one of the buzzy designer’s highly coveted gowns, at the 2021 BAFTAs. The designer told Vogue it was “one of the first pieces that I made in my bedroom before I applied for Fashion East”.
Photo: Courtesy of David M. Benett
A$AP Rocky

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